Shape the foundation of B2B SaaS marketing in a fast-growing startup where every campaign, experiment, and strategy directly fuel growth. This role is all about building from the ground up, refining our messaging, demand generation, and customer acquisition while working hand-in-hand with sales to turn marketing into revenue. You will craft compelling campaigns, optimize conversion funnels, and test bold, data-driven strategies to accelerate pipeline. Expect autonomy, fast execution, and the freedom to experiment with what truly moves the needle. If you thrive on creating impact, scaling marketing from zero, and turning strategy into action, this is your chance to define the marketing playbook for a company on the rise.
Key Responsibilities:
- Develop and execute multi-channel campaigns to generate qualified leads and drive pipeline growth
- Track and analyze key marketing KPIs (CAC, MQL-SQL conversion, pipeline velocity) to optimize lead flow and ROI
- Work closely with sales to ensure lead quality, nurture sequences, and sales enablement materials effectively support revenue goals
- Test and scale high-impact growth experiments, identifying new channels and tactics to accelerate revenue
- Collaborate with agencies on campaign strategy, content creation, and execution to maximize impact and efficiency
- Together with the entire GTM team define and refine ICP, value proposition, and brand messaging
