Get some insights about Retinopathies:
At Boehringer Ingelheim, we have expanded our global research and development activities to tackle eyediseases, specifically those affecting the back of the eye. Visual impairment and blindness have a profound anddevastating impact on the lives of the affected person, their families and society as a whole. Driven by ourpassion to improve care, we will transform the retinal health landscape by developing novel treatments andtechnologies. Our ambition is to prevent vision loss in people at risk and preserve or restore vision in those withretinal diseases. Science and innovation are at the core of the comprehensive portfolio we have built in RetinalHealth, with the first assets already in clinical development.
In our global teams, we are committed to delivering innovative therapeutic solutions by placing the patient atthe center of everything we do. We foster a culture of innovative thinking, agility, and collaboration. Join us andbring your talent and experience in the pharmaceutical industry and commercialisation to help redefine retinalhealthcare, enabling people to thrive.
We are currently expanding and have several openings for Senior Manager Strategic Marketing (employmentcountry: Germany/Ingelheim with hybrid solution) in our exciting Therapeutic Area of Retinopathies.
As a Senior Manager Strategic Marketing within our Corporate Therapeutic Area Retinopathies, you will drivethe commercial product strategy and implementation within a portfolio. You will play a vital role in shaping thestrategic definition of our offerings and positioning, ensuring that our products meet the needs of real-worldcustomers and their ecosystem. You will be involved throughout the entire product lifecycle, from developmentto launch.
In your new role, you will have the following responsibilities:
- Leading the value cross-funtional network a cross functional team for our pipeline with high visibility towardssenior leadership for key decision-making.
- Leading strategic marketing throughout the entire asset lifecycle, from start of development (SoD) to launch.
- Driving project leadership, innovation, and disruptive thinking to achieve Retinal Health Portfolio ambitions.
- Driving assets’ development with a strong focus on patient centricity and market understanding. Thisincludes end-to-end development and commercialisation activities, covering the entire process from start ofdevelopment (SoD) to proof of clinical principle (PoCP), pre-launch, and launch.
- Deriving market, customer, and competitor insights through various channels and championing them withinthe cross-functional team to ensure meaningful outcomes from development to commercialization.
- Leading marketing management, which includes market and competitive assessments, target product profile(TPP) definition, financial forecasts, life cycle management (LCM), labeling requirements, payer andconsumer research, segmentation, positioning, scenario planning, integrated brand planning (IBP), tacticalplanning, and more.
- Identifying and engaging different functions such as research, translational medicine, clinical operations,medicine, commercial development and market access (CDMA), regulatory, market access, sales, managedmarkets, Drug Regulatory Affairs (DRA), Legal, Medical, PR, etc., to understand the brand and develop awinning strategy for asset development, launch, and maintenance.
- Supporting Operating Units (OPUs) in the local adaptation and implementation of global brand strategiesand content to their ICPs (integrated customer plan).
- Providing guidance on operational metrics and optimisation opportunities, and supporting active marketingprocess and planning based on operational and strategic data and metrics.
- Developing marketing programs in compliance with BI policies and global regulations, and supporting theMedical, Legal, and Regulatory (MLR) team in understanding new channels, data, and capabilities. You willbe perceived as a partner in driving evolution in tactics and strategies
Your skills, your experience and what makes you who you are:
- Master's degree in Marketing/Business Management, Science or a related field. An MBA would beconsidered a plus.
- Extensive experience in marketing, in the pharmaceutical industry is mandatory
- Know-know in commercialising products on a local as as well as global scale, especially the US, is notmandatory but strongly preferred.
- Experience in early pipeline and/or product launches is strongly preferred.
- Experience in the field of Ophthalomology strongly preferred.
- Ability to effectively interface with senior management at both corporate and market levels.
- General understanding of medical practices, FDA, and EMEA regulatory processes.
- Advanced understanding of advertising and promotion procedures and guidelines, as well as marketresearch processes and tools, and forecasting techniques.
- Demonstrated skills in project management.
- Proven ability to achieve results in a highly matrixed organization working cross-functionally, collaboratingwith various teams and departments.
- Track record of successful performance in related area is appreciated.
- Proficiency in MS Office, Outlook, and database applications.
- Willingness to travel internationally, including overnight travel.
Here's what you can look forward to:
- We provide an intellectually challenging work environment within a global team that fosters respect,inclusiveness and friendliness. Our workplace thrives on innovative mindsets and practices. Additionally, weprioritize the learning and development of all our employees, recognizing that your growth contributes to ourcollective growth.
- You will have the autonomy to make decisions and drive initiatives forward. We are seeking individuals whoare innovative and possess a forward-thinking mindset. We value individuals who can bring fresh ideas, thinkoutside the box, and drive innovation in their work. If you have a passion for pushing boundaries, findingcreative solutions, and challenging the status quo, we encourage you to join our team. We believe thatinnovation is key to our success in delivering impactful solutions and improving patient outcomes.
- While we support the flexibility of working from home on some occasions, this position requires in-officepresence. We value face-to-face communication as it adds a personal touch to our interactions.
We are eagerly awaiting your application. When applying, kindly request that you submit your application(resume + cover letter) in English please.
Thank you for considering this opportunity, and we look forward to hearing from you soon.
If you have any questions about the job posting or process - please contact our HR Direct Team,
Tel: +49 (0) 6132 77-3330 or per mail: hr.de@boehringer-ingelheim.com
Recruitment process:
Step 1: Online application - application deadline is 5th of December, 2024
Step 2: Virtual meeting in the period from beginning of December
Step 3: On-site interviews after Christmas
